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Privacy Policy & Legal

Last updated: March 2026  ·  Ash Morgan Expert Exam Tutor  ·  ash-morgan-expert-tutor.com

1. Who We Are

This website is operated by Ash Morgan, trading as Ash Morgan Expert Exam Tutor. References to "I", "me" or "my" throughout this policy refer to Ash Morgan, the sole owner and operator of this service.

Contact: [email protected]

2. What Personal Data I Collect

When you use this website or submit an enquiry, I may collect the following information:

  • Your name and the name of your child
  • Email address and telephone number
  • Your child's current school year and target entry point
  • Target schools and any notes you provide in the enquiry form
  • Products or services you have expressed interest in

I do not collect payment card details. Payments for digital resources are processed via Stripe, which operates under its own privacy policy at stripe.com/privacy.

3. How I Use Your Data

Information you submit is used solely to:

  • Respond to your enquiry and discuss tutoring or resource requirements
  • Provide and administer any tutoring services you purchase
  • Deliver digital resources you have ordered
  • Send you relevant follow-up communications related to your enquiry

I will never sell, share or pass your personal data to third parties for marketing purposes.

4. Legal Basis for Processing

Under UK GDPR, I process your personal data on the basis of:

  • Legitimate interests — to respond to your enquiry and consider whether I can help your family
  • Contract performance — to deliver tutoring services or digital products you have agreed to purchase
  • Legal obligation — where required to retain records for tax or regulatory purposes

5. How Long I Keep Your Data

Enquiry data is retained for up to 2 years in case you wish to re-engage. Client data relating to active tutoring relationships is retained for the duration of the engagement and for 6 years thereafter for financial record-keeping purposes, in line with HMRC requirements.

You may request deletion of your data at any time (see Section 7).

6. Data Storage & Security

Enquiry form submissions are processed via Formsubmit.co and delivered to my email inbox. The website is hosted on Cloudflare Pages, which provides enterprise-grade infrastructure security. I do not store form data in any external database.

Email communications are stored within my email account and protected by password and, where available, two-factor authentication.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access — request a copy of the personal data I hold about you
  • Rectification — ask me to correct inaccurate data
  • Erasure — ask me to delete your data ("right to be forgotten")
  • Restriction — ask me to limit how I use your data
  • Objection — object to processing based on legitimate interests
  • Portability — receive your data in a portable format

To exercise any of these rights, contact me at [email protected]. I will respond within 30 days.

If you are unhappy with how I have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Cookies

This website uses only essential functional cookies — specifically, a localStorage entry to maintain your shopping cart between pages. No tracking cookies, advertising cookies or third-party analytics cookies are set. You do not need to consent to any cookies to use this website.


Refund & Returns Policy

Digital Resources (Mock Papers, Workbooks, School Guides)

All resources sold through this website are digital downloads, delivered electronically after payment confirmation. Under the Consumer Contracts Regulations 2013, you acknowledge that by requesting immediate access to a digital product, you waive your right to the standard 14-day cancellation period once the download has been provided.

However, I want you to be satisfied with every purchase. If a resource is not as described, contains a significant error, or you experience a technical issue accessing your download, please contact me within 14 days of purchase and I will either:

  • Provide a corrected or replacement file; or
  • Issue a full refund at my discretion

Refund requests on the basis of a change of mind after download will not normally be honoured, but I will always consider exceptional circumstances.

Tutoring Services

For standalone tutoring sessions, 48 hours' notice is required to cancel or reschedule without charge. Sessions cancelled with less than 48 hours' notice may be charged at the full hourly rate.

For the Admissions Pathway Programme and Admissions Accelerator Programme, the terms of cancellation and any applicable refund of unused hours will be agreed in writing at the time of enrolment.

How to Request a Refund

Email [email protected] with your order details and a brief explanation. I aim to respond to all refund requests within 2 business days.


Disclaimer

Results mentioned on this website — including offer rates, number of school offers and scholarship outcomes — reflect the outcomes of students who have completed full or substantial programmes of preparation. Past results are not a guarantee of future performance. Individual outcomes will vary based on the child's ability, effort, target schools and timing of preparation.

School information on the Schools Finder page is provided for guidance only. Entry requirements, exam formats and admissions policies are set by individual schools and may change. Always verify current requirements directly with the school.


This policy was last reviewed in March 2026. It will be updated as required to reflect changes in law or how this service operates.

Ash Morgan

Expert entrance exam preparation for the UK's most prestigious independent schools.

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